she’s at the center, every step of the way

We are reimagining how adolescents access contraception—with her, for her in Ethiopia, Tanzania and Nigeria, and beyond.

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Serving rural married girls & husbands

Ethiopia

A360’s Smart Start introduces targeted financial messaging designed to help adolescent rural girls aged 15-19 and their husbands plan for the families, and lives, that they want.

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Serving urban & peri-urban girls, with and without children

Tanzania

A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions—tailored to and delightfully branded for the unique needs of the 15-19-year-old girls we serve.

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Serving married, rural women

Northern Nigeria

In Northern Nigeria, Matasa Matan Arewa, the first replication of A360’s blueprint, reaches married girls aged 15-19 and their husbands through maternal and child health and skills building classes. These serve entry points to reach couples with contraceptive counseling, where they are and how they say they need.

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Serving unmarried, peri/urban women and girls

Southern Nigeria

In Southern Nigeria and in parts of Northern Nigeria, A360’s 9ja Girls provides unmarried girls aged 15-19 with a platform to gain the skills and knowledge to know that their lives are theirs to make.

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SDGs,
Forward

In Ethiopia, 4 in 5 girls will have a baby by age 20 before they understand the financial implications. A360's Smart Start addresses this reality, and has been awarded by Bill and Melinda Gates as a 2019 Goalkeepers Accelerator.

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1 / 6
Young designers bring our own lived experiences to build trust with the girls we work with & for. When girls walk in I'm not Aunty Susan. I'm just Susan.
Susan Oluwafemi Meleki, Young Designer, A360 Nigeria
2 / 6
Young people like me are normally dictated to, not worked with. A360 is different. It’s a project that gives us space to be heard.
Genet Ebuy, Young Designer, A360 Ethiopia
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3 / 6
I had not imagined a girl to be leading conversations [about contraception] when I started on A360 two years ago. I feel proud of this work and of what this means for Ethiopia's future.
Ayana Geneti, Young Designer, A360 Ethiopia
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4 / 6
We all should learn about contraception early. If we don’t learn [about] it now, when will we know about the choices we can make?
Joy, Adolescent Girl, Nigeria
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5 / 6
Going into the field to learn from adolescents has changed how we listen to each other. HCD has left us with a deep empathy for the girls. It assures us that all the views we raise are in favor of the girls we serve.
Edwin Mtei, Project Director, A360 Tanzania
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6 / 6
9ja Girls goes beyond method uptake. It makes girls know what life is. It makes them sit down and think where they are coming from, where they are, where they are going.
Agege, Youth-Friendly Provider, A360 Nigeria
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Learnings & Reflections

December 3, 2019

How Video Can Make The “Tough” Conversations Easier

Whether viewed during counseling sessions or played during demand generation events, the A360-inspired project in Mozambique, Vale a Pena, has piloted using video testimonials and tutorials as an engagement tool to establish trust and kick start the more difficult SRH conversations.

November 19, 2019

We’re Delivering a Broken Promise to Girls

We dare girls to dream, but we aren’t doing enough to help them actually fulfill those dreams.

November 15, 2019

Elevating Youth Voices, Building Youth Skills for Health Design

PSI is pledging to identify, train and deploy a corps of 500 young people from around the world with the skills to co-design ASRHR programs alongside technical experts—all by 2030.

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