What is it?
A guide to conducting design research, including group conversations, with key influencers of adolescent girls. As with all guides in this series, this simple tool illustrates our use of formative, human-centered design research to generate insights that our team later analyzed as a group from the perspectives of our various disciplines: adolescent developmental science, socio-cultural anthropology, youth engagement, public health, and social marketing.
How did we use it?
With this guide, we intentionally offered team members more research methods than they needed during any one conversation—so they could find the method that worked best. This gave them flexibility and the ability to conduct research in different contexts. At the end of every day, teams reconvened to discuss insights, so they could learn and refine their approach. Note: We used this process in all three countries, though the example shared here is from our Ethiopia team.
Consider using it to:
Guide your formative research with key influencers of adolescent girls, such as religious leaders. Instill a commitment to empathy and respect for research participants by listening to and creating insights with key influencers, so you can better design interventions based on what you learn.
EXPLORE THE SERIES
Download the Formative Research Guide for Key Influencers below. And check out the sidebar to explore more of our Formative Research Guides!
Illustration above care of IDEO.org