PSI/Ethiopia leads A360’s work in Ethiopia, which is aimed at increasing access to and use of voluntary modern contraception for 132,547 adolescent girls (aged 15 to 19 years old) in seven regions of Ethiopia. Ethiopia’s Demographic and Health Survey shows that nearly two million youth aged 15 to19 are currently sexually active. Adolescent girls experience negative health consequences from unprotected sexual activity resulting in unwanted pregnancy and motherhood, unsafe abortion, HIV and other sexually transmitted infections. Adolescents 360 is working towards preventing these outcomes. The project harnesses human-centered design and its principles of increased empathy and iterative prototyping to help the project land sharp insights into adolescent girls’ reproductive health needs. To better understand these needs, Adolescents 360 is working with young people as decision-making partners, embedded within a disciplined marketing process proven to work at scale.
In Ethiopia, A360 is looking at financial planning counseling for young married couples as a way to talk to them about contraception.
This document is intended to capture what we learned during the inspiration phase in Ethiopia. It reflects the voices of the people the team spoke with and provides the A360 Consortium with a springboard for design opportunities.